Content is becoming more and more dispersed, disparate and atomised as the web continues to redefine itself. The means of production have shifted so the syndication, prioritisation, and iteration of content is now the responsibility of the crowd. There’s a growing desire for greater immersion, interactivity, and integration across multiple channels.
Rob draws on his experiences across a range of projects (including Londonist, Yahoo News, Qype, Utopia/Channel 4, Pottermore/JK Rowling) to talk through what he believes all this means. Explore the ways in which we engage people, and discover how you can engineer your content to react and adapt to its context.
Sara Treewater joined Citi Private Bank in 2010, where she oversees content projects for desktop and mobile. Before moving to London, she spent five years as an online editor, web manager and then content strategist at Smith Barney (which became Morgan Stanley Smith Barney) in New York. Sara is grateful that her day job allows her to channel overly enthusiastic tendencies to incessantly edit and organise. She enjoys simplifying complex information, championing user and content needs and translating between business and technology stakeholders.
In this talk Sara shares what content strategy can learn from financial services, and vice versa.
We’re delighted to welcome content strategist Sara Treewater to talk about her role as Content project lead for Citi Private Bank’s Web and Mobile team, Rob Hinchcliffe (Pottermore, Utopia, Londonist) to explain how communities can shape your content, and a number of meetup members to share what they learned at Confab.
15 April 2013, Google Campus