Rob Mansfield: How Age UK Changed Its Online Donation Culture

Video recorded at Content Strategy Lightning Talks 4 in February 2013.

Age UK’s “Spread the Warmth” campaign is in its 3rd year—and this year, they took a totally different tack, with both the treatment of the online campaign and its objective. Rob explains how they “broke ranks” with offline activity, embedded new functionality, and revolutionised the donation journey—with impressive results.

Lightning talk
content strategy

Other talks recorded at Content Strategy Lightning Talks 4