User experience design

“Once you stop thinking of your customers as consumers and begin approaching them as people, you’ll find a whole new world of of opportunities to meet their needs and desires.” Adaptive Path

User experience design

Your customers aren’t “consumers”, they’re people. Stop designing products. Design experiences.

Why are web people always talking about user experience? Because most interactions are organisation-centred. As experiences, they suck. Do you design for “consumers” whose only function is to buy stuff?

Your customers are people. Design for their needs.

Your customers are people. Empathise with them. Put the needs of the person using your products and services first. They’ll judge you based on their experience of interacting with you. Users don’t care which department deals with their problem, they just want it fixed.

Break down the silos. Exploit agile processes.

The web highlights the harm caused by organisational silos and slow decision-making processes. If you don’t break them down, you won’t be agile enough to beat the competition.

Design is multidisciplinary. Use the right tool for the job.

“User experience design” is an umbrella term for a range of disciplines that can be used to make change in organisations. Information architecture. Interaction design. Graphic design. Industrial design. Web writing. Usability. When you’re agile, you can use the best tool for the job.

Want more? Check out Adaptive Path’s book: “Subject to Change: creating great products and services for an uncertain world” .