Content strategy

“If [we fail] to recognize, divide, and conquer the multiple roles associated with planning for, creating, publishing, and governing content... we’ll keep on publishing crap.” Kristina Halvorson

Content & editorial strategy

The web is about publishing content. Content is a complicated, expensive, messy business. Get a content strategy.

Content is the last thing considered in web projects. It’s treated like an afterthought, when it’s the one thing your users actually want. This is insane. Stop it right now.

Get an editorial strategy.

What should we publish, and how often? Who’s going to write it? How much will it cost? Crucially: who’s going to read it, and why will they care? You need an editorial strategy.

Before you get a copywriter, get a content strategist.

Web writers are an essential part of a web team. But before you start writing, you need the help of a content strategist. Content inventories. Messaging architecture. Style guides. Editorial calendars. Governance frameworks. Vital ingredients of a content strategy.

Want more? Get Kristina Halvorson’s book: Content Strategy for the Web.