Posts tagged “web strategy”

Lisa Welchman of web operations management consultancy WelchmanPierpoint has published a lighthearted yet deadly serious e-book called “The Digital Deca: 10 Management Truths for the Web Age”:

Most organizations address low Web quality by redesigning their Web site or installing expensive infrastructure technology. The real reason your Web site keeps falling into disrepair is because your organization’s management practices don’t align with the 21st century business dynamic.

It’s a straightforward, compelling introduction to the difficult topics of web strategy, governance, and execution. Is there a businessperson in your life who could benefit from it? Download the PDF e-book or browse the slideshare presentation.

There’s been a lively debate recently around the topics of web governance, web strategy, and their implications for web design in general. So we were delighted to hear that Lisa Welchman of WelchmanPierpoint, a thought leader in this area, is speaking in London on 12 November on the subject of Web Governance:

Fifteen years into mainstream Web adoption, most organizations operate their Web presence without fully understanding who in the organization is in charge of, and accountable for, the quality and effectiveness of the Web. The do-your-own thing, implement first and plan later mentality, which may have been useful during the start-up phase of a web site, is now choking the effectiveness and maturity of your Web presence as various factions tussle over who has absolute control or the “last-word” when it come to the web site. In order for the Web revolution to continue, organizations need to come to grips with the fact that policy and standards enable collaboration, not hinder it.

It’s a free breakfast briefing at Church House in Westminster (nearest tubes: Westminster or St James’s Park), hosted by technology vendor Vamosa. For more information, and to register online, check out the event page.

Highly recommended; we’ll see you there!

This year we’ve seen an increased focus on the issue of web governance—specifically around the discipline of content strategy, which we’ll write more about soon. Christine Pierpoint has a great post on the topic of web governance and legitimacy, called “Legitimizing your Web program”:

Even if you don’t have a written Web strategy, at some basic level most managers understand that the Web has taken over as the primary communications channel. … So, given all the critical functions supported by the Web, the notion that an organization would lack a formal Web operations strategy seems downright irresponsible, yet somehow the Web is rarely seen by managers as a legitimate business operation.

An insightful analysis of the big changes, happening right now, in the perception of the importance of websites to businesses. Worth a read if you’re facing similar issues in your organisation.