Content strategy featured in industry press
UK industry magazine New Media Age published a feature on content strategy this week, including a couple of quotes from us. It’s great to see the discipline getting so much attention in the industry. It’s a solid introduction to content strategy, well worth a read:
Everyone’s a content producer these days. But the growing volume of content that brand owners distribute across multiple digital platforms is driving a fresh challenge up the corporate agenda: how to create a publishing culture that allows you to plan and manage content more strategically.
Update
To avoid NMA’s paywall, visit the article via google.