What’s wrong with “welcome”?
We love this post by Erin Anderson of Brain Traffic, called “You’re so not welcome”:
Ironically, The Welcome isn’t even particularly welcoming. It’s kind of awkward, inauthentic, overly formal, and sales-y. It reminds us of the host who overenthusiastically greets you at a party, then proceeds to talk about himself the entire time before abandoning his beleaguered listener go find her own glass of punch.
An elegant explanation of why welcome copy on the homepage isn’t such a great idea.