Content Strategy for Web Managers: Geneva Web Group, next Wednesday
I’ve been invited to present to the Geneva Web Group next Wednesday 24 November, as part of the first Geneva Content Strategy meetup. My presentation is called “Content Strategy for Web Managers”:
You know that content strategy is crucial to your organization’s mission: content is a critical business asset that’s central to user experience. But there’s a problem: your organization still thinks it’s 1999. How do you turn around the oil tanker? Learn how to shift the conversation from fear and denial towards positive and realistic change, by becoming a content strategy advocate.
If you’re in Geneva and interested in content strategy, you should come! Check out the details.
–Jonathan
Update
You can now watch a video of the presentation.
What’s the relevance of content strategy to user experience designers? I’ll be attempting to answer that question in 6 minutes and 40 seconds this Thursday, at