Content Strategy Forum in Paris, preview in London
The discipline of content strategy plans for the creation, delivery, and governance of useful, usable content (as defined by Kristina Halvorson).
It’s been around for as long as the web, but only in tiny pockets; most web projects still don’t consider content until the last minute, resulting in poor user experiences, stagnant websites, and unfulfilled objectives.
2009 was the breakout year for web content strategy; in 2010 it’s finally coming to Europe. This April, Paris will host the world’s first Content Strategy Forum, featuring an exceptional programme of leaders in this emerging field of practice. We’re honoured to be presenting: Jonathan Kahn’s session is called “A ‘Do It Yourself’ Guide to Content Strategy”.
On their way to Paris, Rachel Lovinger, Karen McGrane, and Jeff MacIntyre—three of New York’s finest content strategists—will be speaking at a preview event here in London called “Content Strategy, Manhattan Style”:
Join Content Strategy UK and London IA as we welcome three of New York’s finest content strategists to London on Tuesday 13 April 2010.
Taking place at The Book Club in Shoreditch, this informal evening of discussion and socialising is the place to be if you want to learn more about the business value, opportunities, and practical application of this emerging field of practice. The event is free but space is limited, so get your ticket now.