Archive for “Content”

UK industry magazine New Media Age published a feature on content strategy this week, including a couple of quotes from us. It’s great to see the discipline getting so much attention in the industry. It’s a solid introduction to content strategy, well worth a read:

Everyone’s a content producer these days. But the growing volume of content that brand owners distribute across multiple digital platforms is driving a fresh challenge up the corporate agenda: how to create a publishing culture that allows you to plan and manage content more strategically.

Full article at NMA.

Update

To avoid NMA’s paywall, visit the article via google.

We were delighted to help organise “Content Strategy, Manhattan Style” in London on 13 April, featuring three of New York’s finest content strategists: Rachel Lovinger,  Karen McGrane, and Jeff MacIntyre.

Here are three short video clips from the event:

Want to see more? Check out the full video.

The discipline of content strategy plans for the creation, delivery, and governance of useful, usable content (as defined by Kristina Halvorson).

It’s been around for as long as the web, but only in tiny pockets; most web projects still don’t consider content until the last minute, resulting in poor user experiences, stagnant websites, and unfulfilled objectives.

2009 was the breakout year for web content strategy; in 2010 it’s finally coming to Europe. This April, Paris will host the world’s first Content Strategy Forum, featuring an exceptional programme of leaders in this emerging field of practice. We’re honoured to be presenting: Jonathan Kahn’s session is called “A ‘Do It Yourself’ Guide to Content Strategy”.

On their way to Paris, Rachel Lovinger,  Karen McGrane, and Jeff MacIntyre—three of New York’s finest content strategists—will be speaking at a preview event here in London called “Content Strategy, Manhattan Style”:

Join Content Strategy UK and London IA as we welcome three of New York’s finest content strategists to London on Tuesday 13 April 2010.

Taking place at The Book Club in Shoreditch, this informal evening of discussion and socialising is the place to be if you want to learn more about the business value, opportunities, and practical application of this emerging field of practice. The event is free but space is limited, so get your ticket now.

Two great events, get your tickets now!

We love this post by Erin Anderson of Brain Traffic, called “You’re so not welcome”:

Ironically, The Welcome isn’t even particularly welcoming. It’s kind of awkward, inauthentic, overly formal, and sales-y. It reminds us of the host who overenthusiastically greets you at a party, then proceeds to talk about himself the entire time before abandoning his beleaguered listener go find her own glass of punch.

An elegant explanation of why welcome copy on the homepage isn’t such a great idea.