You might have heard people claim that blogging, and social networking tools like Twitter, can help your business in the way that advertising used to: a supercharged, free successor to traditional marketing.
But if you’re not sure how on earth that might work, you might want to check out some of best-selling author Seth Godin’s material. A great place to start is this series of four videos from the Amex Open series. Seth argues that the value of blogging comes as much from the process of thinking about what you’re going to say, as the audience you reach; and that social networks only have business value when they represent real relationships.
Highly recommended.
Tags: Amex Open, blogging, business value, marketing, Seth Godin, social networking