This year we’ve seen an increased focus on the issue of web governance—specifically around the discipline of content strategy, which we’ll write more about soon. Christine Pierpoint has a great post on the topic of web governance and legitimacy, called “Legitimizing your Web program”:
Even if you don’t have a written Web strategy, at some basic level most managers understand that the Web has taken over as the primary communications channel. … So, given all the critical functions supported by the Web, the notion that an organization would lack a formal Web operations strategy seems downright irresponsible, yet somehow the Web is rarely seen by managers as a legitimate business operation.
An insightful analysis of the big changes, happening right now, in the perception of the importance of websites to businesses. Worth a read if you’re facing similar issues in your organisation.
Tags: Christine Pierpoint, content strategy, legitimacy, web governance, web strategy