Legitimacy & governance of your website
This year we’ve seen an increased focus on the issue of web governance—specifically around the discipline of content strategy, which we’ll write more about soon. Christine Pierpoint has a great post on the topic of web governance and legitimacy, called “Legitimizing your Web program”:
Even if you don’t have a written Web strategy, at some basic level most managers understand that the Web has taken over as the primary communications channel. … So, given all the critical functions supported by the Web, the notion that an organization would lack a formal Web operations strategy seems downright irresponsible, yet somehow the Web is rarely seen by managers as a legitimate business operation.
An insightful analysis of the big changes, happening right now, in the perception of the importance of websites to businesses. Worth a read if you’re facing similar issues in your organisation.