You’re a member of the team

All successful web projects are collaborations. We treat clients as members of the project team, and work with them collaboratively throughout the design process; resulting in a close fit, value for money and a great user experience.

Linear processes don’t suit the web

Web design projects are traditionally run in a linear style: write a brief, agree a price, and then leave the team to get on with it. In our experience, the resulting websites are disappointing: they neither achieve the organisation’s objectives, nor meet user needs.

You’re an expert: we need your input

Web professionals are experts in their disciplines, but we don’t know enough about your organisation and your users to create a great site on our own. You’re the expert on that: so you need to work with us, all the way through.

Iterative design: try, refine, try again

We use an iterative design process to get the best out of your knowledge, our expertise, and hopefully the feedback of your users. A crucial technique is rapid prototyping.

Rapid prototyping removes the guesswork

Throughout the design process, we create a number of simple prototypes that demonstrate the essence of the proposed design. Once you see our proposals in working, usable form, you’ll find it much easier to give feedback, and make decisions that you’re happy with. We won’t get it right first time; but by using rapid prototyping, you’ll be able to show us where we’ve gone wrong, and we’ll be able to demonstrate our arguments in a real, live, web browser.

The benefits of collaboration: fit, value, experience

Becoming part of the design team sounds like a lot of work. Aren’t you supposed to be the client?

The benefits will be clear as soon as we start working together: closeness of fit, value for money, and user experience. You’ll be able to profoundly influence the design, so that it genuinely meets your organisation’s aims, making it easier to sell your project internally. You’ll get more out of our time, so your money is better spent. But most important is the effect on your audience—your users. Together, we’ll design a website that serves their needs, by focusing on the user experience—a sure way to benefit your bottom line.