A holistic approach
Our approach to web design is collaborative, user-centred, and strategically focused. To create a great website, we need to consider the entire user experience.
Here’s an introduction to how we work.
Put some work into your website
Some agencies will take a brief, disappear for a few weeks, and then send over a finished website for approval. We’re more demanding of our clients, asking them to work with us collaboratively throughout the design process. The benefit is a website that achieves your organisation’s aims, while genuinely serving your users’ needs, by focusing on the user experience.
Create something meaningful
Many organisations’ first attempts at web design are a reaction to the vague demand, “we need a website,”—perhaps because peers or competitors have one—and the results can be disappointing. Maybe you thought of the website like a brochure, or an advert, or some marketing collateral: straightforward, right?
Although it’s possible to create a tolerable and inoffensive website this way, once your users have seen it once, they’ll never come back. Although a mission statement, a list of services, and some management bios might seem important to you, the site won’t engage your audience unless it’s relevant and meaningful to them; that is, user centred.
Content strategy: think like a publisher
To make that happen, you need to stop thinking of your website as a marketing tool, and instead recognise that you are now a publisher, even if only on a small scale. The challenge is to publish something meaningful. (And to achieve that, you need a content strategy.)
Make the most of professionals
Hiring a web design agency can seem expensive, for three reasons. First, the rate of change and the complexity of the space means that good people are scarce, and therefore in demand. Second, agencies tend to be padded out with middle-managers and administrators, who increase overheads and generally get in the way. Third, web projects are notoriously badly run: lack of planning, missed deadlines, and breakdowns in communication are common.
We offer value
We can’t help you with the first factor: we’re experienced professionals, and our rates reflect that. But because we’ve removed the other two factors, you’ll get much better value for money. Every member of the team working on your website will be a web professional who is continually developing their skills; with deep expertise in one of our disciplines, and a working knowledge of the others.
Our mastery of the art of managing collaboration enables you to get the best out of the professionals, by becoming part of the team yourself. Once we start working together, we think you’ll find that we provide excellent value.
Find out more
If you’d like more detail about our approach, you could start with collaboration. Or you could read about our disciplines.