A holistic approach

Our approach is collaborative, user-centred and strategically focused. To create a great website, we think you need to consider the whole user experience.

Put some work into your website

Some agencies will take a brief, disappear for a few weeks, and then send you a finished website. We’re more demanding of our clients, asking them to work with us collaboratively throughout the design process. The benefit is a website that achieves your organisation’s aims, while genuinely serving your users’ needs—by concentrating on the user experience.

Create something meaningful

Most organisations’ first attempt at web design is a reaction to the vague demand, “we need a website,”—normally because peers or competitors have one—and the results can be disappointing. Perhaps you thought of the website like a brochure, or an advert, or some marketing collateral—straightforward, right?

Think like a publisher

Although it’s possible to create an adequate and inoffensive website this way, once your users have seen it once, they’ll never come back. Although your mission statement, a list of services, and bios of the senior management team might seem important to you, the site won’t engage your audience unless it’s relevant and meaningful to them—that is, user centred. To make that happen, you need to stop thinking of your website as a marketing tool, and instead recognise that you are now a publisher—even if only on a small scale. The challenge is to publish something meaningful.

Make the most of professionals

Hiring a web design agency can seem expensive, for three reasons. First, the rate of change and the complexity of the space means that good people are scarce, and therefore in demand. Second, agencies tend to be padded out with middle-managers and administrators, who increase overheads and generally get in the way. Third, web projects are notoriously badly run—lack of planning, missed deadlines and breakdowns in communication are common.

We offer value

We can’t help you with the first factor—we’re experienced professionals, and our rates reflect that. But because we’ve removed the other two factors, you’ll get much better value for money. Every member of the team working on your website will be a web professional who is continually developing their skills—with expertise in at least two of our disciplines. And our mastery of managing collaboration enables you to get the best out of the professionals, by becoming part of the team yourself. Once we start working together, we think you’ll find that we provide excellent value.